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Chasing Fireflies
I provided all email copy including headlines, CTAs and subject lines while emulating the playful and punchy tone of the brand, increasing excitement for new back-to-school clothes, Halloween costumes, and more.
Marshalls
Working for Marshalls was an exciting challenge. I wrote copy for new campaigns to drive customers to the store or online in search of their net #MarshallsSurprise. Writing to images from in-store shoots as well as our e-comm photography, my copy helps to promote product awareness while emphasizing quality and unbeatable value.
Metrostyle
While at Distinctive Apparel International, I wrote some emails for the trendy women's apparel, shoes and accessory brand, Metrostyle.
CVS Health
At CVS, I write copy for our vendor-funded email campaigns and banners, store event campaigns, and for our loyalty and rewards programs, such as CarePass, ExtraCare and Pharmacy & Health Rewards.
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